Hello, hello, hello my friends! Uh, it’s another episode. Super excited and yes, yes. That is the sound of me cracking open a sweet, sweet mountain Dew. Guys, I know you’re probably silently judging me right now and you’re like, “Oh my God, that’s not very Instagram-able,” but you guys, you know what, I’ve said it before and I’ll say it again – I live in a cornfield and I do what I want. So I’m going to sit here and I’mma sip this sweet, sweet nectar of the Red Neck Gods.
Guys, what am I talking about today? I’m talking about playing it small. You’re playing it small. I used to play it small. Everybody plays a small at some point, okay? And odds are you might be. You might be playing it small, okay, so stop it.
Okay, here’s what I mean by playing it small. You’re being vanilla and we’ve all seen these people who are online. Maybe you’re, you know, seeing them on YouTube or maybe Facebook or Instagram, or whatever. And they’re being very, very run of the mill, very vanilla and basically trying their damnedest to not piss anybody off. Okay? And guys in marketing, that is the absolute opposite of what you want to do, okay? If you want to be in the online space and make any kind of waves, make any kind of impact on anybody, you’ve got to be polarizing.
You’ve got to be polarizing, okay?
And here’s, here’s what I mean by polarizing. If you stay vanilla and you stay non-polarizing, out of fear that you might upset somebody or offensive somebody or whatever, Congratulations! You have nobody who is mad at you or upset with you and you haven’t pissed anybody off.
The cost of that is nobody’s a raving fan either.
You see what I’m saying? No one really, really cares about what you’re saying. When you’re not being polarizing, you’re hiding a part of yourself to avoid turning people off, okay? And that is a huge mistake to make in any online space, especially if you have a business. If you’re trying to be an influencer in any way, shape or form, you cannot let fear stop you from being who you really are. From being authentic to your audience, right? That’s like the worst thing that you can do because people are not drawn to people who have the personalities of cardboard, okay? And when you are hiding pieces of yourself for fear that you might not be somebody’s cup of tea – number one – you’re not being true to your audience because you’re not being the real you, and number two, you’re not being true to yourself.
And nobody can dig that. Yeah, you may not be pissing anybody off, however you don’t really have any raving fans either. Okay? Stop hiding things about yourself based on fear. Stop hiding your quirks, your opinions, all of that kind of stuff because you might be not somebody’s cup of tea. That doesn’t matter.
The number one thing that I learned when I first started in this industry was to be polarizing. When I first started building my online business, I was definitely vanilla. I didn’t want to offend anybody in any way, shape, or form. And here’s what happens with most network marketers, okay? You’re like, “Okay, I want to have everybody join my team. This opportunity is for everybody. This product is for everybody. And so I want to not offend anybody. I want to be every single person’s cup of tea so they’ll join me.”
I get that.
However, guys, you have to think when you’re in this business, when you’re in social selling, network marketing, direct sales, whatever the hell you want to call it, the people that join your team, these are the people that you are going to be spending the majority of your time with, right? These are the people that you’re going to be pouring into, that you’re going to be talking to on a daily basis. These are the people, if you’re in a company that does, you know, incentive trips and whatnot, these are the people that you’re going to be going on vacation with, right? These need to be YOUR people. They need to be your kind of people.
And how do you find YOUR kind of people?
By being polarizing. By not playing small. By being who you are openly and authentically online, regardless of who’s gonna dig it or not.
I did this Live once. It was a while back, but it was essentially something along the lines of, “Why you only have an online hobby and not an online business” or something along those lines. And I was basically talking about how some people claim that they have a business, however, they treat it like a hobby and it pays them like a hobby. So therefore it is a hobby. And I still stand by that. If you’re only working two or three hours a month on your business here and there, whenever you feel like it, um, guys, that’s a hobby. That’s not a business. If you had a brick and mortar business and you had to go and show up to every single day and you only showed up like two or three hours a week, or just whenever you felt like it – No set schedule, no nothing. You just kind of did it haphazardly, uh, guys, that business would FAIL. It’s not a business, it’s a hobby. Okay. But that’s a whole other podcast for a whole other time. But anyways, that was essentially along the lines of what the Live was about.
And guys, that was polarizing.
I got a lot of opinions on that one. I got anywhere from “Hell Yes, this is exactly what I needed to hear. I’ve been treating it like a hobby. I need to treat it like a business. Let’s go, let’s do this.” Some people were motivated and psyched, right? And then I had some people that were like, “How dare you. How dare you tell me that my business is a hobby based on how often I work at or whatever.” It was polarizing. I got very, very extreme opinions on that one.
But that was the purpose of it because I wanted to weed out the people who were not serious about this industry.
I wanted to weed out the people who were not my people. I wanted to weed out the people who, who are not in this wholeheartedly, who are only in this in a half-assed way.
Because I want the people that are in it FULL-assed! Those are the people that I am trying to speak to. That’s who my messaging is aimed at. That’s who I am targeting; people who are like me. People who are all in, and let’s face it, if you’re working your business two or three hours a week haphazardly, whenever you feel like it, IF you feel like it, you’re not in it full-assed. You see what I’m saying?
So that was why I was polarizing. It worked. It did exactly what I want it to do. The people that that were upset, they either unfollowed me, unfriended me, whatever. Went and found somebody else who was more of their kind of people. And I attracted more of the people that were like me and agreed with what I was saying.
Do you see how that works?
It’s so important to be polarizing. Why?
Because I wanted to hit an emotional chord with people. People don’t move without some kind of an emotional push, right? They just don’t. Did I piss some people off? Sure. I mean, not the first time I’ve ever done that, but honestly, if you are in this industry and you’re listening to the sound of my voice, if you don’t take away anything that I ever say in any podcast episode I ever put out there, take this:
you cannot live in fear of pissing people off.
You cannot dim your light and be a lesser version of yourself, a smaller version of yourself, a muted version of yourself, just to please other people because guys, I’m going to tell you straight up, you’re not going to please everybody.
You can be the juiciest, perfectly ripe, most delicious peach in the orchard and there’s going to be some fool that doesn’t like peaches. Okay?
And really, if you can look at the content that you’re putting out there and you’re not pissing somebody off, then that’s an indicator that you’re playing way too small.
You have to stop being vanilla and start talking to YOUR people. Your people are going to agree with the things that you think. Your people are going to vibe with you. Your people are going to get you. Your people are going to dig your energy, okay? Those are the people that you want to talk to. You can’t worry about the people that you may piss off with your message because they aren’t your people.
You’ve got to flip your mindset around that. The people that you need to worry about are the people who ARE your people. The people who need that kick in the ass that you’re delivering with your message.
I can’t even tell you the amount of messages that I get from people that are like, “I needed this today. Thank you. I needed this kick in the ass.” Those are the people that I’m concerned with. The people that I am helping. I’m not concerned with the people who aren’t diggin’ what I’m putting out there. Those aren’t my people. And you’ve got to understand that too. Okay? Here’s what happens – when you’re polarizing, you are automatically disqualifying the people that you wouldn’t get along with anyway, right?
You’re disqualifying the “Lindas” out there. The “Karens.” And if your name is Linda or Karen, please don’t be offended. It’s just a joke. But you guys know what I’m talking about. Those people that would not get along with you in real life anyways. You’re disqualifying those people. You don’t need those people on your social media, in your life, in your comments, or in your DM’s, definitely don’t need them on your team. You don’t need them. When you’re disqualifying them, you are making more room for the people who ARE your people. You’re making room for like-minded chicks and you’re attracting those people to you when you’re putting out your true authentic in the Internet world. Okay? So that’s my message for today.
Stop playing small cause you were meant for massive, gigantic, amazing things.
And people don’t get to those spaces by playing small. They just don’t. If you’ve got that mindset that you’re afraid of what people might say or what people might think or if someone might not agree with you, then you’ve got to get past that. You just have to, because not everybody is going to dig your vibe and that’s okay. But you DO have to show up for the people who need the message that you’ve got to give. Because it’s not about you, it’s not about your fear, it’s about those people that you could be helping, okay? It’s about those people that you could be giving them the kick in the pants that they need, could be giving them the opportunity they need, could be giving them the product they need, you feel me?
So stop playing small based on your fear.
Put yourself out there. I guarantee you it will be worth it. It’s going to show up and in the way that you impact people, the way you help people. Okay?
That’s what I got for you today. It’s just a really little short podcast for ya. Hopefully you enjoyed it. If you did, share it out, share it on the ‘Gram. Put me in your stories, tag me in it. Okay guys, I love ya! Thank you for listening. I’m a pop off of here and I’m a talk at you later. Bye!
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